An 10-week workshop focused on creating the skills to live inside the heart and mind of your prospect and to put their madness on paper and into words, leading them to see you as the only solution to their problems.
What we’re gonna cover in 10 weeks...
The simple yet powerful Cognitive Writing Framework I use with hundreds of clients to double their lead flow...practically overnight.
The Emotional Reframing Strategy you can use to tap deep into someone’s emotional epicenter to gain trust and leadership almost instantly.
The 4 step process I use every single day to pump out copy faster than speeding locomotive without spending 25 years trying to figure it out.
How to install challenging leadership without being salesy or manipulative.
The process of cognitive questioning to go beyond the pain and challenge someones entire model of the world practically doubling your close rate overnight.
The real reason being attached to the sale is the worst strategy to enroll new clients and what you can do to change it.
How all of this applies to your sales conversations in messenger and on the phone.
Of course there's more to it...a LOT more.
Including the research process I use to find the exact emotional buttons to push...
How to get over the dreaded writer's block quickly and efficiently...
Copy and sales reviews on your work...
And the mostly unheard of process I use to critique my own copy.
I’ve been blabbering for long enough here, but I hope I’ve helped you see why this works so well and how it creates real sustainable long term change in your copy and the impact it has on people.